According to HubSpot, companies see a 55% boost in leads if they increase their number of landing pages from 10 to 15. Turn your blog posts into landing pages.Ī HubSpot study found that the more landing pages you have, the more leads you will get. Just be sure to pause the treadmill before jotting down your latest idea. You may end up with enough ideas to fill your editorial calendar for the entire year. Using an app, such as Evernote, allows you to capture all your ideas anytime and anyplace. Great ideas usually come when you’re least expecting them – like when you’re running on the treadmill. Guest bloggers can also write posts that support your themes. Advertisers will want to know your themes so they can align their ads with your content. Themes are also useful if you work with advertisers or allow guests to contribute to your blog. The themes can align with your customers’ top challenges, product launches, industry trends or key events. Working within a monthly or quarterly theme makes it easier for you to come up with content ideas and fill your editorial calendar.
Here are five content marketing hacks that will help you get the most bang from your 2015 content: 1. However, there are ways you can save time while producing high-quality content that engages your customers. Unfortunately, there’s no “easy” button for a well-planned content strategy. We could just press the button and – boom – have an amazing blog post. We also would never wonder what to blog about next. We wouldn’t need to idle in traffic, clean the house or sit through another boring PowerPoint presentation. Wouldn’t life be great if we could press an “easy” button and bypass all the things we don’t like?
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